Lost In Translation In Information Technology

The language of business has always been traditionally known as money, but these days, it's not just that. Rather, it has taken on a literal significance. While English has been known as the main medium of instruction, it has become a necessity to speak the language of other countries. What better industry will this have an effect than in information technology. IT leads are not just found locally, but also in countries and cultures that speaks a different tongue. It can have a huge impact in your IT lead generation and IT appointment setting campaigns.

Now, what are the things that you might miss that might give you translation problems?

1. You might overlook the cultural differences of countries sharing the same language.
2. Your website might not be capable of handling language translations, further adding a strain in working with your customers.
3. Measurements and units used in one country may not be understood in another country.
4. For the Chinese, it is assuming that they all use the same language. In fact, they have different dialects in each part of the country. This can be troublesome in telemarketing.
5. The Arabs, a potentially profitable market, may be missed because there are not that many programs that can translate into Arabic, including the right-to-left reading direction.

These are just some of the challenges faced by a lot of companies wishing to target foreign firms in their attempt to generate more IT leads. Given the level in which information technology has taken the world, going global might be the best.

How Can Cheaper Technology Help Small IT Firms?

As the business world becomes more and more global in reach and markets, the main players in the IT business game appears to evolve as well. Traditional business tools and viewpoints will have to be changed, as new players using the newest technologies and tactics has altered the playing field. Big firms are not the only ones getting the customers. Even small and medium sized companies are making a name for themselves. The keyword here is information technology, and the system supporting it.

David Mills wrote an interesting article in the business section of BBC News. According to him, “…businesses will experience significant change in their industry sectors in the future, due to the impacts of technology.” And this can apply to small and medium sized companies as well. Traditionally, small companies are unable to compete with bigger competitors because of the limits in infrastructure, tools, as well as technology needed to do business. In the past, these can carry a very hefty price tag. But that has changed over the recent years.


With the advent of cloud computing technology and infrastructure, a new range of products and services have become available for many small and medium sized firms – and at a lower price. This allows greater support for businesses that, in the past, would have had a lot of logistical problems in their operations. Thanks to cloud computing technologies, companies are now enjoying greater data processing power, higher bandwidth, as well as data storage. Not only that, but the advent of social media marketing, video communication, and other business tools are becoming more common. It is good to note here, as Mills had, that these have been around for several years already, only catching the eye of entrepreneurs recently.


But what do these developments have to do in IT lead generation services? Heaps, simply put.


To start with, this implies the evolution of IT leads. What techniques we may have found canon over the years may no longer work in today’s business. While telemarketing would still remain as the top medium for IT leads, it must also be augmented by other business tools like social media and video presentations to maximize lead generation results. These very important business tools are now more available for a lot of small and medium sized firms.


That is not all. Even the way work is organized has also changed. Before, you have to invest heavily in equipment, employees, and other technologies. But along with the changes today comes the evolution in the workplace. Smaller companies, especially start up ones, can lease the job to outside specialists who can do it at a fraction of the in house cost. This levels-up the playing field for businesses, allowing everyone a fair chance to expand their markets and improve their profitability. What matters here is your firms capacity to collect, analyze, and utilize market data. That makes all the difference for entrepreneurs.


There is still a lot of space for improvements. As for these changes, it would be interesting to know what these are in the future.

Get Quality Leads with Your Data Backup Business

Data backup is the term used for copying data into a different storage in order to keep it out of reach of harm’s way if such event occurs. For almost any kind of business, their precious data is stored in computers and servers and is probably the most important item within the organization. Should the data inside the current storage be deleted or corrupted then the business will either have to start from scratch building up the database or the organization will not last for long.

With this in mind, many IT organizationr should backup data for other companies so that their precious data can always be safe. For these data backup businesses, searching for these leads that need their services should be handled by experts. Telemarketing firms are among the best in the business when it comes to achieving the best results for one's IT lead generation campaign.


IT telemarketing firms are the best option when it comes to outsourcing a data backup business' lead generation campaign for a number of reasons.

1. They are experts in gathering data backup leads
A telemarketing firm specializes in gathering leads within the IT industry. These call center agents are able to let their client's prospects engage in a conversation with them so that the company that provide data backup can acquire long-term business relationships with these leads.
2. IT telemarketing firm makes sure that their telemarketers are well-trained
These companies always keep their agents skills and talents in top condition. By doing so, these agents can handle any type of objection or rejection that they may come across during a cold call.
3. Outsourcing one's lead generation campaign for acquiring data backup leads means better quality of work at lesser the cost
There are many IT businesses that might think the creating the lead generation campaign in house is the more cost effective solution. This is true at only the first few phases of the campaign. To keep the campaign for long periods of time, the IT business needs to spend a ton of money to sufficiently supply the campaign. Outsourcing to experts provides instant expertise at lowered capital costs.

These reasons are a few of the many understanding as to why outsourcing to an IT telemarketing is the better option. Furthermore, these reasons will allow the campaign to be able to generate high quality leads. The leads gathered through these outsourced services can let the business have the greatest chances of acquiring transactions out of them, and even long-term business relationships.


A telemarketing firm that specializes in the IT industry can offer tons of other benefits for the data backup business. For instance:

• They can give the business a competitive edge
Searching for leads can be quite rigorous and the competition between other data backup businesses certainly does not help. Telemarketing firms are able to effectively reach out to their client's leads making lead generation processes faster and smoother to accomplish.
• Outsourcing telemarketing services allows the business to create a stress free environment within their organization's walls
Getting a stress free environment within the data backup business will let their internal workforce to concentrate on their daily tasks with a more goal oriented attitude. This allows the business to further their development and growth of their finances among other things.

Get a Boost in Your Network Consulting Business with Telemarketing

You can put an end to poor business performance if you use IT telemarketing. It’s one of the effective ways to get more number of IT consulting leads that are needed by IT firms to boost their business operations. Also, technology telemarketing has proven itself to be very useful in improving the sales capacity of IT firms and in gathering sufficient number of network consulting services leads as well as IT management consulting leads. These leads can then be used to find new markets and increase the market presence of the company that used them. No doubt, telemarketing has provided some level of solution that can be appreciated by businesses in the IT industry.

Telemarketing as a lead generation tool has long been known by businesses. Professional telemarketers with efficient training and skills are able to deliver leads that are otherwise impossible to get with the use of other marketing methods. It's a good tool in gathering network architecture leads and IT management services leads. Aside from these, it produces network consulting leads at lower costs. Also, the leads are generated faster that gives customers more time to reach more prospects. And lastly, nothing beats a ringing phone in terms of getting the attention of people.


So what do you think of this strategy? Are you ready to give this a try? Make up your mind because this is an opportunity that you shouldn't miss. Make a wise investment now.