Retain Your Existing Clients And Increase Profitability

Nineteenth-century Italian economist Vilfredo Pareto invented the now-famous 80-20 marketing principle which states that “80% of your sales come from 20% of your clients”. Even if you check on your current list of clients, you will see that the few key clients you have let you earn as much as the rest of your clients put together.

It's a fact that finding new business leads and clients costs more (as much as 5-10 times more) than retaining your existing clients. This is the reason why a lot of marketers and marketing coaches tout the benefits of retaining your clients after the initial sale. While you can't possibly keep every single client you've sold to, you can identify a few key clients which could lead to long-term profitability. These customers and clients need not even be your biggest buyers, as long as they purchase a lot of your merchandise over a period of time, their value as a client greatly increases.

Retaining clients may not be an easy task, but doing so will not only ensure you of continuous profits, but also help you improve your company and business as a whole. To effectively keep your clients, you have to make sure that you always deliver on everything that you promise each of them, and the benefits from your products and services equal or exceed your prices. Otherwise they would end up with your competitors.
If you are doubtful about whether you can sell new or more products to your customers and clients, take note that you already have critical information about them. You know how much budget they have for a month or a year; you know who are the decision-makers in the corporation and how to contact them; you have information about their existing equipment and can easily figure out when they would need to purchase a new one; you might even have information about the direction of their company's future plans. You can use all these data about your clients and customers when you offer them a new product or service to get them to make a purchase. If you think you still need more information, you can always incentivize your approach and offer them something in return for the information that you need. Retaining clients also require that you continually add value to your business relationship, so new offerings are generally expected by your clients and customers. A company that doesn't have anything new to offer clients is a sure sign that it is not growing. Furthermore, your existing clients already trust your brand, so offering them a new product or service is all a matter of whether this new product or service is relevant to them.

However, there is a significant concern among marketers regarding this type of marketing principle. While the returns on client and customer retention is high, there is always the risk of losing such a valuable client. The more valuable a key client becomes, the higher the risk once that client is lost. There is also the issue of clients becoming unreasonably demanding over time, especially when they realize their own value to your company. This situation is easily avoidable, and if you build just the right relationship with each of your clients, you can safely expect a bright future for your company.

What Is Demand Generation?

There are various definitions for demand generation, and it is often used interchangeably with either inbound marketing or the more popular lead generation. But demand generation is more than either of these two. Though it does include large amounts of marketing, its scope comprises a much larger process.

Demand generation is not broken up into campaigns, but does include strategies and systematic planning. It essentially comprises the whole sales process, even the part where the sales are actually converted into profits. As the name suggests, it focuses on creating demand---the propensity of the sales or business lead to purchase your products or services. While lead generation can be achieved through sheer dumb luck (a low budget video unexpectedly gaining virality status), demand generation requires a systematic, progressive and continuous process to create a steady demand for your product or service. There is no end to demand generation, as long as your business exists, you will need to create and foster a demand for your products and services to remain profitable. If you fail to create a demand for your merchandise in the first few years of your business, then there is little chance that you will ever achieve ROI.

Demand generation includes everything from lead generation to lead management. The entire sales process is not simply about finding leads, setting appointments with them and then converting them into profit. It should have a more long term goal of creating a steady flow of leads. Demand generation improves the (1)find--->(2)attract--->(3)meet--->(4)convert process and integrates the lead management segment into the mix. In fact, demand generation places a significant emphasis on lead management. Lead generation without lead management is merely a single transaction and leaves out a lot of potential business opportunities unexplored. With lead management, businesses are not only able to capture more leads but also identify which leads are already sales ready so that sales people can convert them right away. Content marketing is also a large part of demand generation. Without quality, knowledgeable and valuable content, sales leads and business leads will not see your products and services as useful for their own business.

The processes under lead management are found in the later part of the demand generation process. After the sales and business leads have been found, they need to be qualified. The lead scoring system plays an important part in this stage. Once the sales or business leads have been scored, they are finally sent to a salesperson to be closed. Demand generation is a complete and holistic integration of all these processes. In the previous illustration, if some leads are not able to immediately reach the last segment (convert), they undergo lead management where they are eventually returned to the attract--->meet--->convert segment. Similarly, leads who are successfully converted undergo the same process. This is what makes established businesses even more profitable. There are various software available to facilitate demand generation, but the in general, demand generation undergoes the same process.

7 Ways to Be A Better Networker Than Your Competitors

So you think that meeting people can already be considered networking? Think again. Well, if you want to squash your competitors, then it’s time to do more than just handing out calling cards and giving firm business-like handshakes.

When it comes to networking, are you better than your competition? Smart and savvy businessmen and job seekers know how to make the most of their networking skills to beat their competition.

1. Look for job leads that fast by using Google Alerts. Google Alerts is an effective channel in finding job leads. Given the proper keywords, you could stumble on news relevant to the industry numerous times daily which can assist you in terms of getting opportunities. All you have to do is play with various words and phrases and complement your job search with first hand announcements.
2. Look professional on your social networks. A photo of you holding your puppy may be cute, but that’s not professional. Take note that people that have eggs, avatars, baby photos, or pets as their profile pictures are only offering entertainment, not brand. Think of your resume picture—a latest and decent quality photo with a smile can evoke a positive statement.
3. Never give away leads by your passivity. Don’t just wait there. Instead, proactively upstage your competitors by doing small things which are easier to do for now. Follow up an interview, call the company to know the status of your job application or meet that business lead which you may eventually close to a sale.
4. See Twitter, LinkedIn, Google Plus and Facebook as just a single portfolio for your business. Define clearly who you are. Are you the same individual on your various social network profiles? Set a reliable message all throughout the different social media platforms. Leverage status updates, profile massages and taglines in order to communicate effectively what sales leads and potential employers would want to know.
5. Make the most of business coaches, mentors and advisors. Nobody does it all alone. Rather than figuring it all by your lonesome, you could get expert advice from individuals that can bring you alternatives or opportunities that you never thought about. Don’t passively sit there and wait for other people to deliver you the leads you need; learn how you can drive your job hunt efficiently by taking it into your own hands.
6. Network regularly to meet your prospect, much better in person. If you’re not, then chances are, your competitors already are, instead of you----that’s making real connections. They may have similar or less experience than you, but the difference lies in them talking to individuals that are passionate and willing to be of help to them.
7. Be a giver, not a taker. If you want to build connections, strive to give more than what you could even receive. And don’t even say that it’s not worth it. It is not even about lending, but remember that in networking, when you give, you also receive. One way to do this is to volunteer; maximize your skills to be useful to others. If you strategize well, not only you can get recognized for your efforts, but you’ll also feel more fulfilled.

Lost In Translation In Information Technology

The language of business has always been traditionally known as money, but these days, it's not just that. Rather, it has taken on a literal significance. While English has been known as the main medium of instruction, it has become a necessity to speak the language of other countries. What better industry will this have an effect than in information technology. IT leads are not just found locally, but also in countries and cultures that speaks a different tongue. It can have a huge impact in your IT lead generation and IT appointment setting campaigns.

Now, what are the things that you might miss that might give you translation problems?

1. You might overlook the cultural differences of countries sharing the same language.
2. Your website might not be capable of handling language translations, further adding a strain in working with your customers.
3. Measurements and units used in one country may not be understood in another country.
4. For the Chinese, it is assuming that they all use the same language. In fact, they have different dialects in each part of the country. This can be troublesome in telemarketing.
5. The Arabs, a potentially profitable market, may be missed because there are not that many programs that can translate into Arabic, including the right-to-left reading direction.

These are just some of the challenges faced by a lot of companies wishing to target foreign firms in their attempt to generate more IT leads. Given the level in which information technology has taken the world, going global might be the best.

Can Telemarketing Boost Business?

Why do you think Singapore so popular with entrepreneurs? It is possible that lead generation services have created a lot of business opportunities in the country. How good the image that Singapore projects to the international market depends on the B2B leads that you get. Remember, qualified leads can act as a mirror, providing interesting market details for a company like yours can use to analyze your markets. Of course, this means that you will need a medium that can ensure that only the best business information is made available. And this is where telemarketing services comes in. You will be amazed at the level of effectiveness that telemarketers can bring to a business. As a marketing tool, you will be amazed at what professional telemarketing services can provide you.

This may very well be the answer that you will need. Telemarketing services can be a great way to put your business on the way to success.

Is Telemarketing Right For Australia?

Among the many countries are emerging as economic powerhouses in the world, there is no doubt that Australia is among the names that is being talked about. And really, this does not come as a surprise. After all, this is one of the countries that have been able to weather the world financial crisis. It has even emerged stronger than before. This makes this very attractive for many investors. Of course, there is the challenge of knowing who to do business with. There are so many companies to choose form. But that is a concern that can be easily solved. All you need to do is to invest in good B2B leads. You will be amazed with the way qualified leads can introduce you to new business opportunities, as well as provide you with a glimpse of what your company will want. You will need lead generation services to get these B2B leads.

What makes lead generation services so popular is the results that they bring. This is important when you are generating good B2B leads. After all, this is one business tool that has been able to deliver for their clients useful market data. You can benefit from this, too. Your marketing team can then use the these qualified leads contain to pursue new business opportunities. While it may be enticing to start your campaign to generate qualified leads on your own, there is something that you must remember. B2B leads can be difficult and costly to generate on your own. If you are a large company, then it would not be that much of a trouble. It is the smaller firms that needs the professional help of lead generation firms. There are plenty of firms that you can work with. The key here is for you to work one that uses good telemarketing services. In this type of business, you will need telemarketers to do the job for you.


It may be true that some people have misgivings over the use of telemarketing, owing to its shady past, but there is a reason for this. Think about it. What other lead generation tool has been able to reach out to the most number of prospects in the most effective and cost-efficient manner? It has to be telemarketing. This is the only marketing tool that can transcend physical boundaries and produce results in the fastest way. And besides, telemarketers have evolved in the way they do business. They are no longer the company that creates problems for customers and giving their clients a bad name. Also, telemarketers are the best for this kind of job. They can talk to your prospects, encourage them to do business with you, and engage them, keeping the prospects interested in what you have to offer. This is a good investment.


Of course, only you can decide whether lead generation services will work well for you. There may be risks involved in leaving the job to an outsider, but the rewards will more than make up for it.

Qualities Of A Good Social Media Marketer

Social media marketing is the latest in marketing tools. Indeed, this is a method that plays a huge role for any business seeking to improve their market performance. This is particularly true if they are looking for good B2B leads. After all, what is the purpose of social media other than to generate qualified leads for the company? And with the world now connected more than ever through the social media, you can say that this creates fertile ground for you to market on. All that remains is for you to look for the right social media marketer. Now, what are the qualities of a good one?

1. The Thinker – this applies not just at the concept phase of the campaign. It also plays a role in the process itself. How can you expect a lead generation campaign to succeed without someone analyzing the latest trends?
2. The Researcher – a good social media marketer would be able to know what customers really want through the help of research tools available to them. Understanding what makes people buy or do business with a company can actually make all the difference between being in the know or having no clue as to what to offer.
3. The Writer – take note that social media is communication. You must have someone who has the skills in the communication as well as in writing. They must be able to convert their thoughts into concrete calls for action, which would often generate hot B2B leads.
4. The Empathizer – does the marketer have any idea what are the trends in the market? Has he been able to capitalize on that? Was he able to generate qualified leads through his understanding of the market? These are just some of the questions that can influence your choice of social media marketer.

Take note of these four key characteristics and you will find the right man for the job.

What Outbound Call Centers Can Do for Your Business

Outbound call centers are staffed by professional telemarketers or phone representatives (also known as call center agents) who only do outgoing calls in behalf of an organization or a client. These agents are usually setting business appointments or introducing solutions and services. They provide reliable telemarketing services for optimum customer acquisition.

This kind of call center got more than just the typical appointment setting or lead generation. Other services also involve market surveys, seminar registration process, appointment confirmations, customer satisfaction surveys and more.


There’s no other channel that lets customers to up-sell new products, satisfy any related issues and obtain achievable results than outbound call centers. They have also provided businesses the chance to contact consumers directly, ask them for important feedback about the products and services, their buying experience and to thank them for their purchase.


Because more firms are getting aware of the rewards and advantages of the call center services, various businesses utilize them in order to boost their customer service and sales campaigns. Nevertheless, not all have realized the enduring advantages of these call centers. Sad to say, numerous companies just tend to view the outbound services industry as a one shot deal instead of a long-term asset and commitment.


On the contrary, outbound call centers work for the realization of your goals. They function in order to produce the greatest income to any kind of business. Not to mention that these call centers are very lucrative. That’s why it’s advisable to employ one now.

How To Earn Hot VOIP Sales Leads Through Lead Generation

In business, telecommunication reigns supreme. In business and in private, communication is very important. No business can function normally without the help of information being passed around. This creates a need for firms to get the most reliable telecommunication service. And this is certainly one that telecom companies are more than happy to attend to. Of course, for such firms to get the most number of customers, then they would need the help of good telecommunications sales leads. Telephony sales leads are an important part of the total performance of the company. This is why it is very important for the firm to get all the telecom sales leads that they can get. To be sure that the quality of the leads they get is high, they will need to help of a professional lead generation companies.

This is where telemarketing services come in. While pundits are saying that outsourcing the task to other firms can hurt your business, there are those who say that this method has greatly enhanced their business performance. There are so many things that the company can gain with the help of lead generation services. They can find more markets, more business opportunities, as well as identify ways in which a company can best position themselves in the market today. This is certainly a business investment that should be given serious consideration.


The key here is for the company to look for the right agency that can deliver VOIP sales leads. This is an important part of the total business performance.QZJ4AMET4A3Z

Why Use B2b Telemarketing for your Commercial Cleaning Business

While office cleaning remains a necessity, the way Americans view cleaning today is changing. For them, there is no longer a one-size-fits-all cleaning routine, that's why they look for commercial cleaning service providers that can do it all. In this case, if you are commercial cleaning provider yourself, then this can be your opportunity. This is where your role comes in because you have what it takes to do the job. Just tell them that you are available and they do have the money to avail of your service.

Finding leads for your cleaning business is an exhausting task. And if you do find b2b leads, still they can be just on a limited extent. For the sake of quality and of course numbers, you might want to hire telemarketing services from call centers. Telemarketers are the best when it comes to this job, and they will free you up to focus more on your core competencies.


By employing b2b telemarketing, you can generate leads and set appointments without leaving the office. There are many instances where this would actually be the lifesaver of your commercial cleaning service firm. One, more companies can be reached, two, more business deals, and three, there would be higher likelihood of a phone call becoming a workable lead.


For the past years, b2b telemarketing has proven itself to be the most cost-effective and effective method in generating commercial janitorial leads outweighing other lead generation techniques. You can benefit a lot from professional telemarketers. Not only would they be able to increase your chances of finding new markets, this would also prove to be invaluable in all other areas of your business. Do you want to have more b2b leads coming to your shop? Then you should let telemarketing do the job. Telemarketing and telemarketers are the best in what they do. And above all, they can guarantee that they will only deliver leads that are good and can be easily converted into a sale.


If you are into a commercial cleaning business in US, then there is no exception when it comes to needing leads for the benefit of your company. That is why B2b telemarketing becomes very important. Outsourcing it to call centers can give you complete management control over your lead generation and appointment setting activities, where efforts are directed and most of all in being able to measure results and control costs. In addition, there is no need for you to budget for heavy capital expenditures to use the service and b2b telemarketing can be stopped and started as you required.

Lead Generation with Call Centers’ Help

In any kind or size of a business, each single lead is imperative. Sales leads are deemed as the core of a business and it’s highly significant that each firm would find each probable technique which would work in order to generate them.

On the other hand, most firms nowadays never have the luxury of time, experience and expertise to carry out lead generation services on their own, and this is the reason why they have to outsource to B2B call centers. These third party service providers have the ability to:

• enhance sales and marketing attempts in order to maximize the quantity of leads
• make the most of using referrals, emails, blogs, podcast, speaking events, webinars, public relations to generate leads
• oversee a great number of leads
• improve the percentage of leads who convert into lucrative customers

…because of their expert telemarketers and state of the art calling systems. In addition, their business operations run 24 hours a day, 7 days a week that’s why they could yield quality leads anytime.

The unrivaled services call centers could guarantee that you and your sales personnel would no longer be wasting time cold calling. With their quality lead generation programs, you could attain first-rate business leads for they could collect interested prospects which are prepared to listen to whatever market solutions you offer.

Delegating your lead generation services to them would aid you and your sales team to obtain the proper contenders to strike businesses with. In addition, coming up with the right decision when selecting your lead generation business partner could also create a significant effect on your campaign’s success and how you compare to your competitor. Therefore, involve a methodical analysis of which firm to pick prior to getting on a working relationship.