Can Telemarketing Boost Business?

Why do you think Singapore so popular with entrepreneurs? It is possible that lead generation services have created a lot of business opportunities in the country. How good the image that Singapore projects to the international market depends on the B2B leads that you get. Remember, qualified leads can act as a mirror, providing interesting market details for a company like yours can use to analyze your markets. Of course, this means that you will need a medium that can ensure that only the best business information is made available. And this is where telemarketing services comes in. You will be amazed at the level of effectiveness that telemarketers can bring to a business. As a marketing tool, you will be amazed at what professional telemarketing services can provide you.

This may very well be the answer that you will need. Telemarketing services can be a great way to put your business on the way to success.

Is Telemarketing Right For Australia?

Among the many countries are emerging as economic powerhouses in the world, there is no doubt that Australia is among the names that is being talked about. And really, this does not come as a surprise. After all, this is one of the countries that have been able to weather the world financial crisis. It has even emerged stronger than before. This makes this very attractive for many investors. Of course, there is the challenge of knowing who to do business with. There are so many companies to choose form. But that is a concern that can be easily solved. All you need to do is to invest in good B2B leads. You will be amazed with the way qualified leads can introduce you to new business opportunities, as well as provide you with a glimpse of what your company will want. You will need lead generation services to get these B2B leads.

What makes lead generation services so popular is the results that they bring. This is important when you are generating good B2B leads. After all, this is one business tool that has been able to deliver for their clients useful market data. You can benefit from this, too. Your marketing team can then use the these qualified leads contain to pursue new business opportunities. While it may be enticing to start your campaign to generate qualified leads on your own, there is something that you must remember. B2B leads can be difficult and costly to generate on your own. If you are a large company, then it would not be that much of a trouble. It is the smaller firms that needs the professional help of lead generation firms. There are plenty of firms that you can work with. The key here is for you to work one that uses good telemarketing services. In this type of business, you will need telemarketers to do the job for you.


It may be true that some people have misgivings over the use of telemarketing, owing to its shady past, but there is a reason for this. Think about it. What other lead generation tool has been able to reach out to the most number of prospects in the most effective and cost-efficient manner? It has to be telemarketing. This is the only marketing tool that can transcend physical boundaries and produce results in the fastest way. And besides, telemarketers have evolved in the way they do business. They are no longer the company that creates problems for customers and giving their clients a bad name. Also, telemarketers are the best for this kind of job. They can talk to your prospects, encourage them to do business with you, and engage them, keeping the prospects interested in what you have to offer. This is a good investment.


Of course, only you can decide whether lead generation services will work well for you. There may be risks involved in leaving the job to an outsider, but the rewards will more than make up for it.

How to Win Back Old Customers

Have you realized that fresh sales leads are not always synonymous to new people or even new information? As a matter of fact, it could be as successful as in treating lost clients similarly as you would in your new business leads. Yes, despite some reasons why these customers left, here are some tips on winning back your previous clients.

•Divide your customer list depending on buying behavior so that you identify who you can send to the same way you would do lead qualification. Separate that list into two: those who have not bought in the last year and beyond, and those who have not bought in the last 6-12 months. This is done so that you can target these sets with a relatively dissimilar message to make them return.


•Refresh their memory in your subject line. Old clients were already familiar with you, unlike new sales leads. That’s why you have to make your subject line more unique and inform them that you want them back again. Make your subject lines catchy like “(First Name), where have you been?”


•Entice them with a genuine special offer. In order to win them back, make sure that you have an attractive offer in store for them. Begin by letting them know how grateful you are for whatever they bought from you, being specific in what and when they bought from you. Remind them of that good experience they had with your firm and convince them to communicate all over again.


Having loyal customers mean that they are happy and contented with your company. It is important to keep old customers interested.

Qualities Of A Good Social Media Marketer

Social media marketing is the latest in marketing tools. Indeed, this is a method that plays a huge role for any business seeking to improve their market performance. This is particularly true if they are looking for good B2B leads. After all, what is the purpose of social media other than to generate qualified leads for the company? And with the world now connected more than ever through the social media, you can say that this creates fertile ground for you to market on. All that remains is for you to look for the right social media marketer. Now, what are the qualities of a good one?

1. The Thinker – this applies not just at the concept phase of the campaign. It also plays a role in the process itself. How can you expect a lead generation campaign to succeed without someone analyzing the latest trends?
2. The Researcher – a good social media marketer would be able to know what customers really want through the help of research tools available to them. Understanding what makes people buy or do business with a company can actually make all the difference between being in the know or having no clue as to what to offer.
3. The Writer – take note that social media is communication. You must have someone who has the skills in the communication as well as in writing. They must be able to convert their thoughts into concrete calls for action, which would often generate hot B2B leads.
4. The Empathizer – does the marketer have any idea what are the trends in the market? Has he been able to capitalize on that? Was he able to generate qualified leads through his understanding of the market? These are just some of the questions that can influence your choice of social media marketer.

Take note of these four key characteristics and you will find the right man for the job.