Three Tips To Make Your Sales Pitch Rock

When we hear the word sales pitch, one of the most important points to consider is how to make your pitch sell to prospects. Unfortunately, that is one point that companies still have a hard time in doing, especially if they are doing their lead generation campaign for the first time. Why does it seem to be hard to generate the sales leads that you need? There are plenty of reasons why. The most important to remember is that business leads are best generated through proper consideration of what the prospects want. More likely than not, this is the main reason why no sales leads are made. So how do you go about it? How can you make your sales pitch clinch the deal?


Just remember these three points: 

1. Do your research – time and time again, sales people are told to always research their business prospect first. Still, there are still those who are left hanging when they are asked questions by the prospects that they have no ready answer for. In the first place, you must need to know just what the prospect is looking for, what kind of solution they may need, and what your company can do to address that need. What is important here is that you cover everything when you are trying to generate B2B leads. And you can do that easily with good research work.
2. Define your prospects’ segments – it is possible that what you are offering will work with a lot of market segments. Lucky for you if you only need to market in one segment, but if you have to go into several, then you will need to research each one well. Each segment may have a different trigger or reason to do business with you, so you should define your segments well. You can get better sales leads this way since you now know how to grab your prospect’s attention.
3. Craft specific messages – this is where the two previous points merge. Once you know what your prospects want, and what trigger you can use to get their attention, you can then create the correct sales pitch. But the sales pitch itself should not be used in more than one prospect. Sure, this can save you more time, but if you really want to reach out to them, you will need to craft the message that is specifically tailored to them. They will appreciate that added thoughtfulness.

As a business owner, you will need to know how to best maximize your company’s ability to generate more sales leads for your business. There are so many factors that can either attract the attention of your business prospects or cause them to back away. It may also depend on what communication medium you used to reach them, whether through social media or telemarketing. Still, what is important is that you get to send your message across. This is the most important point that you need to reach if you want to get better B2B sales leads.

Lost In Translation In Information Technology

The language of business has always been traditionally known as money, but these days, it's not just that. Rather, it has taken on a literal significance. While English has been known as the main medium of instruction, it has become a necessity to speak the language of other countries. What better industry will this have an effect than in information technology. IT leads are not just found locally, but also in countries and cultures that speaks a different tongue. It can have a huge impact in your IT lead generation and IT appointment setting campaigns.

Now, what are the things that you might miss that might give you translation problems?

1. You might overlook the cultural differences of countries sharing the same language.
2. Your website might not be capable of handling language translations, further adding a strain in working with your customers.
3. Measurements and units used in one country may not be understood in another country.
4. For the Chinese, it is assuming that they all use the same language. In fact, they have different dialects in each part of the country. This can be troublesome in telemarketing.
5. The Arabs, a potentially profitable market, may be missed because there are not that many programs that can translate into Arabic, including the right-to-left reading direction.

These are just some of the challenges faced by a lot of companies wishing to target foreign firms in their attempt to generate more IT leads. Given the level in which information technology has taken the world, going global might be the best.

How To Handle Customer Complaints

Customer complaints will forever be part of our business processes. That is why it is even more important for us to efficiently take care of it. You can say that it is one of the most important aspects of your business. After all, given the way people are connected to each other now, you will want to avoid bad publicity because you were unable to handle a customer’s concern. That can have an impact on your B2B leads generation. Who will want to have an appointment setting with you if they hear negative news about your business? That is why you have to offer a good customer service program. Your sales leads need it.

Customer Service

A bit lost? Then you can follow these eight points to guide your process. These are just a few things that you can add to your business culture. Simple enough, but with a great impact:

1. Begin with yourself – if you want to offer good customer service, you have to believe in it first. Your employees will follow whatever example you set, especially when you deal with customers.
2. Create a code of conduct to be followed – create a list of ideals to follow, and post them on your office walls or during training. This will guide for your employees when they do their work.
3. Treat your employees as customers – in this way, your employees will realize that they are an important part of the firm, and they will exert more effort to keep your business working.
4. Think of the long run – one reason why some firms have bad customer service. Thinking more about selling often translates into tactics that alienate or frustrate customers.
5. Build trust – this you can work with your telemarketing team, as this takes time to build. You need to be honest, reliable, and confident so that customers will feel confident in working with you.
6. Listen carefully – one reason why customers get frustrated is because no one seems to understand them. Take time to listen to what they have to say, and after that you can answer.
7. Go with the little things – providing a little extra for your customers can go a long way for your business leads. It builds goodwill, as well as the impression that you are the right partner.
8. Help them find another business – if you cannot provide them what they are looking for, recommend them another firm that can. It is good PR, and that customer will certainly return.
9. Provide relevant information – your firm must be able to answer what customers ask. If you do not know or is unfamiliar with your offer, then why offer them in the first place, right?


Customer service is not just about providing customers with the answer to their questions, it must also be able to create a relationship with them. These days, it can be hard to find new business, so it makes perfect sense for you to try keeping the current ones. A wise investment, as some pundits will say.

What Outbound Call Centers Can Do for Your Business

Outbound call centers are staffed by professional telemarketers or phone representatives (also known as call center agents) who only do outgoing calls in behalf of an organization or a client. These agents are usually setting business appointments or introducing solutions and services. They provide reliable telemarketing services for optimum customer acquisition.

This kind of call center got more than just the typical appointment setting or lead generation. Other services also involve market surveys, seminar registration process, appointment confirmations, customer satisfaction surveys and more.


There’s no other channel that lets customers to up-sell new products, satisfy any related issues and obtain achievable results than outbound call centers. They have also provided businesses the chance to contact consumers directly, ask them for important feedback about the products and services, their buying experience and to thank them for their purchase.


Because more firms are getting aware of the rewards and advantages of the call center services, various businesses utilize them in order to boost their customer service and sales campaigns. Nevertheless, not all have realized the enduring advantages of these call centers. Sad to say, numerous companies just tend to view the outbound services industry as a one shot deal instead of a long-term asset and commitment.


On the contrary, outbound call centers work for the realization of your goals. They function in order to produce the greatest income to any kind of business. Not to mention that these call centers are very lucrative. That’s why it’s advisable to employ one now.

Why Use B2b Telemarketing for your Commercial Cleaning Business

While office cleaning remains a necessity, the way Americans view cleaning today is changing. For them, there is no longer a one-size-fits-all cleaning routine, that's why they look for commercial cleaning service providers that can do it all. In this case, if you are commercial cleaning provider yourself, then this can be your opportunity. This is where your role comes in because you have what it takes to do the job. Just tell them that you are available and they do have the money to avail of your service.

Finding leads for your cleaning business is an exhausting task. And if you do find b2b leads, still they can be just on a limited extent. For the sake of quality and of course numbers, you might want to hire telemarketing services from call centers. Telemarketers are the best when it comes to this job, and they will free you up to focus more on your core competencies.


By employing b2b telemarketing, you can generate leads and set appointments without leaving the office. There are many instances where this would actually be the lifesaver of your commercial cleaning service firm. One, more companies can be reached, two, more business deals, and three, there would be higher likelihood of a phone call becoming a workable lead.


For the past years, b2b telemarketing has proven itself to be the most cost-effective and effective method in generating commercial janitorial leads outweighing other lead generation techniques. You can benefit a lot from professional telemarketers. Not only would they be able to increase your chances of finding new markets, this would also prove to be invaluable in all other areas of your business. Do you want to have more b2b leads coming to your shop? Then you should let telemarketing do the job. Telemarketing and telemarketers are the best in what they do. And above all, they can guarantee that they will only deliver leads that are good and can be easily converted into a sale.


If you are into a commercial cleaning business in US, then there is no exception when it comes to needing leads for the benefit of your company. That is why B2b telemarketing becomes very important. Outsourcing it to call centers can give you complete management control over your lead generation and appointment setting activities, where efforts are directed and most of all in being able to measure results and control costs. In addition, there is no need for you to budget for heavy capital expenditures to use the service and b2b telemarketing can be stopped and started as you required.

Why Appointment Setting Services are Beneficial for Generating New Businesses

Direct meeting with potential customers is often more fruitful for business organizations. The results include more rapid development and improved business returns. But realistically speaking, it’s not always possible personally meet with clients and prospects. This is where telemarketing contact centers come in handy via their appointment setting services. These telemarketing companies are largely in charge for promoting and advertising their client’s solutions (goods and services). Overtime, they have perfected the skills of setting business appointments.


Essence of Appointment Setting Services


Appointment setting service is a type of marketing and promotions tactic. In almost each instance, this marketing style has been very efficient in enhancing businesses. Nonetheless, it’s a complex process and no firm could take the entire responsibility of it on their own. Naturally, it’s not realistic for businesses to spend their valuable time in setting up these appointments daily. In order to prevent these inconveniences, companies can hand over their entire appointment setting functions to any reputable and competent call center. After these contact centers receive the information and specifications from their client, use their capable resources and expertise to call and set business appointments. But take note that not all of these organizations are reliable, so it’s always important to choose the right telemarketing firm which has the likelihood of delivering good appointment setting service.


Advantages of Appointment Setting Services in Generating New Opportunities

Each business organization can yield many new business opportunities with the aid of these services. This effective marketing medium has become so popular to the consumers that they’re willing to spend a sizeable portion of their promotions and advertising funds on that. There are several firms which outsource their entire services to other telemarketing leads agencies. Doing this facilitate them in saving costs and make them focus on their core competencies.

What Appointment Setting is About

It is a fact that appointment setting is very important. Whether you may agree or not, the truth is that any business can’t survive minus appointment setting process. Appointment setting is about identifying the prospects and setting business meeting where sales and marketing representatives and the prospects can discuss business matters personally.


You could look for several firms providing appointment setting services. You have to provide them a prospects list and they’ll set business appointments with them for your sales and marketing staff. However, the reality of the procedure is a far cry from what is usually believed and prior to hiring a consultant. First, you have to ask, “Does this course of action lead to improved and enhanced sales productivity?”


More often, many has considered appointment setting to be a myth since plenty of telemarketing companies will merely begin to call your prospects sans even having real familiarity and understanding of whatever your firm is providing and why the prospect is interested in setting appointments. It occurs on a lot of instances that prospects be in agreement for your sales representatives to meet, but then most of the meetings don’t end up in fruitful results. And some prospects might not even remember an appointment has been set in the first place. Any unqualified appointments like that can really add to the cost.


In order to maximize appointment setting attempts, if at all possible, you must contract a call center to whom you not merely delegate the appointment setting programs, but one who can give the solutions. A company like that can pack client forecasts and then establish major appointments—and not simply halfhearted or lackluster meetings. And aside from that, also be certain that their professional sales and marketing representatives could serve the solutions you require to increase sales leads, etc.