Three Tips To Make Your Sales Pitch Rock

When we hear the word sales pitch, one of the most important points to consider is how to make your pitch sell to prospects. Unfortunately, that is one point that companies still have a hard time in doing, especially if they are doing their lead generation campaign for the first time. Why does it seem to be hard to generate the sales leads that you need? There are plenty of reasons why. The most important to remember is that business leads are best generated through proper consideration of what the prospects want. More likely than not, this is the main reason why no sales leads are made. So how do you go about it? How can you make your sales pitch clinch the deal?


Just remember these three points: 

1. Do your research – time and time again, sales people are told to always research their business prospect first. Still, there are still those who are left hanging when they are asked questions by the prospects that they have no ready answer for. In the first place, you must need to know just what the prospect is looking for, what kind of solution they may need, and what your company can do to address that need. What is important here is that you cover everything when you are trying to generate B2B leads. And you can do that easily with good research work.
2. Define your prospects’ segments – it is possible that what you are offering will work with a lot of market segments. Lucky for you if you only need to market in one segment, but if you have to go into several, then you will need to research each one well. Each segment may have a different trigger or reason to do business with you, so you should define your segments well. You can get better sales leads this way since you now know how to grab your prospect’s attention.
3. Craft specific messages – this is where the two previous points merge. Once you know what your prospects want, and what trigger you can use to get their attention, you can then create the correct sales pitch. But the sales pitch itself should not be used in more than one prospect. Sure, this can save you more time, but if you really want to reach out to them, you will need to craft the message that is specifically tailored to them. They will appreciate that added thoughtfulness.

As a business owner, you will need to know how to best maximize your company’s ability to generate more sales leads for your business. There are so many factors that can either attract the attention of your business prospects or cause them to back away. It may also depend on what communication medium you used to reach them, whether through social media or telemarketing. Still, what is important is that you get to send your message across. This is the most important point that you need to reach if you want to get better B2B sales leads.

7 Ways to Be A Better Networker Than Your Competitors

So you think that meeting people can already be considered networking? Think again. Well, if you want to squash your competitors, then it’s time to do more than just handing out calling cards and giving firm business-like handshakes.

When it comes to networking, are you better than your competition? Smart and savvy businessmen and job seekers know how to make the most of their networking skills to beat their competition.

1. Look for job leads that fast by using Google Alerts. Google Alerts is an effective channel in finding job leads. Given the proper keywords, you could stumble on news relevant to the industry numerous times daily which can assist you in terms of getting opportunities. All you have to do is play with various words and phrases and complement your job search with first hand announcements.
2. Look professional on your social networks. A photo of you holding your puppy may be cute, but that’s not professional. Take note that people that have eggs, avatars, baby photos, or pets as their profile pictures are only offering entertainment, not brand. Think of your resume picture—a latest and decent quality photo with a smile can evoke a positive statement.
3. Never give away leads by your passivity. Don’t just wait there. Instead, proactively upstage your competitors by doing small things which are easier to do for now. Follow up an interview, call the company to know the status of your job application or meet that business lead which you may eventually close to a sale.
4. See Twitter, LinkedIn, Google Plus and Facebook as just a single portfolio for your business. Define clearly who you are. Are you the same individual on your various social network profiles? Set a reliable message all throughout the different social media platforms. Leverage status updates, profile massages and taglines in order to communicate effectively what sales leads and potential employers would want to know.
5. Make the most of business coaches, mentors and advisors. Nobody does it all alone. Rather than figuring it all by your lonesome, you could get expert advice from individuals that can bring you alternatives or opportunities that you never thought about. Don’t passively sit there and wait for other people to deliver you the leads you need; learn how you can drive your job hunt efficiently by taking it into your own hands.
6. Network regularly to meet your prospect, much better in person. If you’re not, then chances are, your competitors already are, instead of you----that’s making real connections. They may have similar or less experience than you, but the difference lies in them talking to individuals that are passionate and willing to be of help to them.
7. Be a giver, not a taker. If you want to build connections, strive to give more than what you could even receive. And don’t even say that it’s not worth it. It is not even about lending, but remember that in networking, when you give, you also receive. One way to do this is to volunteer; maximize your skills to be useful to others. If you strategize well, not only you can get recognized for your efforts, but you’ll also feel more fulfilled.

How To Handle Customer Complaints

Customer complaints will forever be part of our business processes. That is why it is even more important for us to efficiently take care of it. You can say that it is one of the most important aspects of your business. After all, given the way people are connected to each other now, you will want to avoid bad publicity because you were unable to handle a customer’s concern. That can have an impact on your B2B leads generation. Who will want to have an appointment setting with you if they hear negative news about your business? That is why you have to offer a good customer service program. Your sales leads need it.

Customer Service

A bit lost? Then you can follow these eight points to guide your process. These are just a few things that you can add to your business culture. Simple enough, but with a great impact:

1. Begin with yourself – if you want to offer good customer service, you have to believe in it first. Your employees will follow whatever example you set, especially when you deal with customers.
2. Create a code of conduct to be followed – create a list of ideals to follow, and post them on your office walls or during training. This will guide for your employees when they do their work.
3. Treat your employees as customers – in this way, your employees will realize that they are an important part of the firm, and they will exert more effort to keep your business working.
4. Think of the long run – one reason why some firms have bad customer service. Thinking more about selling often translates into tactics that alienate or frustrate customers.
5. Build trust – this you can work with your telemarketing team, as this takes time to build. You need to be honest, reliable, and confident so that customers will feel confident in working with you.
6. Listen carefully – one reason why customers get frustrated is because no one seems to understand them. Take time to listen to what they have to say, and after that you can answer.
7. Go with the little things – providing a little extra for your customers can go a long way for your business leads. It builds goodwill, as well as the impression that you are the right partner.
8. Help them find another business – if you cannot provide them what they are looking for, recommend them another firm that can. It is good PR, and that customer will certainly return.
9. Provide relevant information – your firm must be able to answer what customers ask. If you do not know or is unfamiliar with your offer, then why offer them in the first place, right?


Customer service is not just about providing customers with the answer to their questions, it must also be able to create a relationship with them. These days, it can be hard to find new business, so it makes perfect sense for you to try keeping the current ones. A wise investment, as some pundits will say.

Why Is Singapore Is Good For Your Business

Silicon valley can very well be considered the mecca of startups, and most companies aspire to migrate their businesses or establish a branch there. This decision, however, will bring them straight into a world of high competition for capital, talent and above all, quality sales leads.

Business to business companies should try to consider other locations that would offer them highly profitable business opportunities. One such strategic location is the Republic of Singapore.
B2b companies will have great opportunities awaiting them in the tiger country. The country has recently been distinguished as the leading Asian country in terms of economic competitiveness according to a study commissioned by Citigroup.

Setting up your business in Singapore is relatively easy, what with government funded subsidy grants and quick business registration processes. Business sales leads generation can be easily accomplished by hiring a lead generation service provider from BPO hubs Philippines or India.

Singapore’s proximity to other developing asian countries makes it a valuable and strategic business location, particularly the mobile industry which is gaining a strong foothold in Singapore and neighboring countries Philippines, Thailand and Vietnam.

While most startups prefer to establish their business in the silicon valley, for Bubble Motion CEO Tom Clayton, Singapore was the ideal choice for his thriving startup. The country’s business industry is world-class. However, the most appealing aspect about Singapore was its proximity to Bubble Motion’s market - Indonesia, India and China. Bubble Motion is a Twitter-like mobile app that allows voice messages to be sent out to one’s followers. His decision has given his startup the chance to connect with the largest mobile service providers available in Asia, including: Airtel, Reliance, Vodafone, KDDI and Telkomsel and required only five months of marketing to get the Indian market to embrace his product.

Branding to Generate Sales Leads

The Golden Arches, a partly bitten apple, the dynamic ribbon design, the Nike swoosh. All of these brands have achieved worldwide distinction and easy recognition with the help of amazingly simple yet memorable brand logos. Proper brand marketing gives a brand distinction, one that makes it easily recognizable to potential sales leads once its logo, catchphrase, jingle or even token colors are presented. Every company aims to have their brand recognized, to the point where they no longer have to spend so much on lead generation marketing because the sales leads themselves come to them.

Generating Quality Sales Leads

Due to the popularity of globally recognized brands, it can be difficult for local brands to find quality sales leads no matter what lead generation techniques their company employs.

Malaysia

The Malaysian government is eager to help local brands earn recognition amidst hundreds of internationally popular brands and help local business industries. Through the Putra Brand Awards, local brands are exposed to about 6,000 consumers nationwide. Participating brands avail of free marketing, and aside from nationwide recognition, they are also able to generate sales leads.

One might argue that achieving brand recognition can be relatively easy these days with the help of various social media. Once a new brand has achieved virality status, the sales leads come flooding in and further lead generation marketing seems irrelevant. However, this type of popularity is often short-lived; once the hype has died down, the gush of sales leads becomes a trickle.

The challenge then is not only how well a brand marketing campaign can attract new and qualified sales leads, but also how reliable that branding is to sustain the company and continue to generate sales leads.

How to Win Back Old Customers

Have you realized that fresh sales leads are not always synonymous to new people or even new information? As a matter of fact, it could be as successful as in treating lost clients similarly as you would in your new business leads. Yes, despite some reasons why these customers left, here are some tips on winning back your previous clients.

•Divide your customer list depending on buying behavior so that you identify who you can send to the same way you would do lead qualification. Separate that list into two: those who have not bought in the last year and beyond, and those who have not bought in the last 6-12 months. This is done so that you can target these sets with a relatively dissimilar message to make them return.


•Refresh their memory in your subject line. Old clients were already familiar with you, unlike new sales leads. That’s why you have to make your subject line more unique and inform them that you want them back again. Make your subject lines catchy like “(First Name), where have you been?”


•Entice them with a genuine special offer. In order to win them back, make sure that you have an attractive offer in store for them. Begin by letting them know how grateful you are for whatever they bought from you, being specific in what and when they bought from you. Remind them of that good experience they had with your firm and convince them to communicate all over again.


Having loyal customers mean that they are happy and contented with your company. It is important to keep old customers interested.

Is Outsourcing A Safe Business Investment?

How safe is outsourcing for a company, especially in the field of telemarketing? That is a question that a lot of entrepreneurs and business owners are probably thinking about. To start with, this is a business tactic that has shown a lot of promise. There are so many business opportunities that open up with the help of telemarketing. It has proven itself very useful in sales lead generation, where telemarketers are often employed to generate the very important B2B sales leads. Of course, this would depend on how good is the telemarketing services that you hired. This will dictate the quality of your sales leads.

Outsourcing is a very good business investment. It can help you save a lot in terms of operating costs and in labor. You can also get skilled workers for your sales campaigns with the help of outsourcing. The only problem here would be with regards to the skills of the B2B lead generation company, or reputation. How many stories have we heard of businesses that only got half-baked sales leads because the people supposed to do them are complete amateurs? Or what about the other firms who paid for the service, but ended up with nothing at all? They just happened to be victims of fraud.


Of course, while this may be a scary scenario, it does not reduce the potentials of this service. The benefits would far outweigh the risks. And besides, if you are able to work with a telemarketing firm with a good track record in lead generation, then you can’t go wrong.

Lead Generation with Call Centers’ Help

In any kind or size of a business, each single lead is imperative. Sales leads are deemed as the core of a business and it’s highly significant that each firm would find each probable technique which would work in order to generate them.

On the other hand, most firms nowadays never have the luxury of time, experience and expertise to carry out lead generation services on their own, and this is the reason why they have to outsource to B2B call centers. These third party service providers have the ability to:

• enhance sales and marketing attempts in order to maximize the quantity of leads
• make the most of using referrals, emails, blogs, podcast, speaking events, webinars, public relations to generate leads
• oversee a great number of leads
• improve the percentage of leads who convert into lucrative customers

…because of their expert telemarketers and state of the art calling systems. In addition, their business operations run 24 hours a day, 7 days a week that’s why they could yield quality leads anytime.

The unrivaled services call centers could guarantee that you and your sales personnel would no longer be wasting time cold calling. With their quality lead generation programs, you could attain first-rate business leads for they could collect interested prospects which are prepared to listen to whatever market solutions you offer.

Delegating your lead generation services to them would aid you and your sales team to obtain the proper contenders to strike businesses with. In addition, coming up with the right decision when selecting your lead generation business partner could also create a significant effect on your campaign’s success and how you compare to your competitor. Therefore, involve a methodical analysis of which firm to pick prior to getting on a working relationship.

What Appointment Setting is About

It is a fact that appointment setting is very important. Whether you may agree or not, the truth is that any business can’t survive minus appointment setting process. Appointment setting is about identifying the prospects and setting business meeting where sales and marketing representatives and the prospects can discuss business matters personally.


You could look for several firms providing appointment setting services. You have to provide them a prospects list and they’ll set business appointments with them for your sales and marketing staff. However, the reality of the procedure is a far cry from what is usually believed and prior to hiring a consultant. First, you have to ask, “Does this course of action lead to improved and enhanced sales productivity?”


More often, many has considered appointment setting to be a myth since plenty of telemarketing companies will merely begin to call your prospects sans even having real familiarity and understanding of whatever your firm is providing and why the prospect is interested in setting appointments. It occurs on a lot of instances that prospects be in agreement for your sales representatives to meet, but then most of the meetings don’t end up in fruitful results. And some prospects might not even remember an appointment has been set in the first place. Any unqualified appointments like that can really add to the cost.


In order to maximize appointment setting attempts, if at all possible, you must contract a call center to whom you not merely delegate the appointment setting programs, but one who can give the solutions. A company like that can pack client forecasts and then establish major appointments—and not simply halfhearted or lackluster meetings. And aside from that, also be certain that their professional sales and marketing representatives could serve the solutions you require to increase sales leads, etc.